Martha Rivas had never met the CEO of JBS USA, the food processing giant she worked for in Grand Island, Neb. So, she had good reason to be nervous when CEO Tim Schellpeper requested to speak with her earlier this year about a new, college tuition payment program at the company’s largest plant, which employs 3,800 workers.
Instead of kissing up to the Big Boss, however, she rattled…
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